in fair network recently experienced “ donkey ” after the event, the competent head of marketing and public relations Vice President Deng Man, Vice President of SEO Lv Yingjian, Guo Yanjing and SEO Director for policy failures. Fair network advertising costs spent nearly 200 million, but let people network drilling took advantage quickly build donkey network, launched a similar number “ catch donkey network, what is not ”, and to pay search engines such as Baidu “ donkey ” keywords, take the ride, not only robbed flow also steal limelight.
leaving aside regardless of domestic has how many enterprise has SEO VP of posts, from things itself seems, for baixingwang of cottage moves, fair network decided by technology or SEO of means to response itself on decided has own of failed (Kai-Fu Lee has in micro-Bo in the description fair network Home first a friends chain of ridiculous sexual), spent Shang billion advertising fee zhihou also is with competition opponent returned to same starting line to spell SEO, losses does not losses. For such malicious competitive, fair network can aspirations through the power of the media and legal channels to resolve, or at least slow the development of adverse effects.
internal accountability, Vice President of the two involved. VP in charge of marketing and public relations for accountability, for criticism, which is in itself a very failed enterprise public relations case. But for SEO's accountability, the author without a sigh. Success and failure of a key word alone to measure the overall work of SEO is too far-fetched if said to calm investors, I can understand. For this fair personnel upheaval, I contact the current domestic situation, enterprises how to check SEO SEO work, and how to establish a system of accountability for SEO in China. I share some of my views, not here called upon to SEO up to give the correct.
1, to ' attitude appears early in the website construction, product demand, technical departments of SEO-related programmes, help improve the overall structure of the website platform and vision. Such enterprises for a clearer understanding of SEO, has its own planning; and if the website platform build early, many SEO needs can be fully reflected and implemented business long term, have very important positive effects.
2, a consultation of the attitude appears during site operations, for Web site optimization, improving weight provides a reasonable constructive comments, tie in with the development of appropriate short-term and medium and long term SEO strategy for Web site development, and around established policies and coordination between the technologies, products, operations, this is a huge and systematic work. This type of work may be required to first to organize enterprise current SEO needs, combined with SEO status analysis of enterprise at present, the development of a reasonable and viable SEO strategy as a whole; the site architecture improvements, is still in daily operation intervention, or on the site editor for training in SEO, this is a complicated project of systems engineering. So for SEO practitioners have higher requirements.
for the two, generally dominated by SEO business consulting approach. In other countries, most entrepreneurs will form through the project with similar needs, employing large, professional SEO services provider to provide detailed SEO solutions, SEO to understand and meet the enterprise needs. At present, this pattern has gradually become the mainstream, some well-known SEO team services on the Internet in all areas of vertical, and achieved very good results. Assessment of this type of SEO services is often not easy to define clearly, because SEO team may be more emphasis on strategy, participation is not performed, more depends on the future implementation of the enterprise itself. For this type of SEO assessment, more emphasis on integrity, feasibility and strategy, and subsequent ongoing counselling services. The premise of
3, to specific content, implement quantifiable performance assessment. This type of work is more detailed, more specific, is based on the established SEO strategy described previously specific links in the SEO of the specific implementation; such as assessment of popular keywords, link quality and quantity, the soft article copy writing, friends of the chain-building of small details. Is SEO the overall strategy of improving the text before the adoption of specific expression of the work performed.
4, to industry competitors as SEO's appraisal standards. For this type of assessment, competitors need to have enough knowledge, understand competitors SEO inputs and real time dynamic, matching their own inputs in this respect, otherwise such examination is relatively lack of fairness. If this “ donkey network event ” cause SEO VP and Director, SEO is accountability, which is this article. But the event itself is more exposed enterprises in the face of unexpected conditions the overall gas field and the style of the show, take a single keyword to measure SEO work is too far-fetched.
for these two, more SEO implementation, different enterprises have different approaches. Companies established within their SEO team to perform, also by way of outsourcing Enterprise SEO business delegate to a third party service provider. This type of work, specific, quantifiable, periodic strong, relatively easy to check, at present, small and medium enterprises may be more through this way to SEO to be in the business daily used.
understanding of SEO-related job, Enterprise boss for SEO in the enterprise whenFunction may have different views. After all, in the day-to-day management of enterprises and organization structure on the set there is no completely standard, especially in China where more emphasis on the rule rather than the rule of law. How to tap their own enterprises demand in SEO, how to build enterprise SEO team, how to SEO related work to maximize the value of, this is what every leader needs to care for and learn. This article copyright IT bubble www.3ppt.com webmasters all, welcome reprint, reprint please specify the source.
