Enterprise website optimization and promotion, and webmasters to do network make the SEO optimization is a very different, and focuses on the difficulty there is a big difference. Many SEOer also help enterprises to do consulting work in bidding, so here, I would like to talk about the focus and strategy of enterprises doing SEO experience.
network marketing business is to sell products and services for the purposes of
different from individual webmasters earn traffic selling advertising, comparative single and clear purpose of Enterprise website, SEO, optimization done. ... The purpose of which is direct, selling their products/services. Flow accuracy requirement of even higher. Waste a great deal of time and effort in getting on many unrelated traffic is very resource-intensive.
1. paid keyword bidding to high conversion rates as the core, high conversion rate of the keyword, and strive to bid first.
to pay for bid, related keywords are often a lot, some flows very significantly, but the customer enough precision, which drains on business costs, but could not bring the actual sales, input-output efficiency of reducing advertising costs. According to the bidding management of more practical operation experience, can be based on the following principles.
what is a high conversion rate of keywords do? I involves several different industries, and price, brand related keywords bring higher conversion rate of visitors. For example I have done several trades, these keywords have a higher conversion rate (following problems I will briefly talk about conversion rate): price of XXX, XXX brand, XXX what make good ranking XXX, where XXX is cheap ..... Why is this common? do sales work knows that, when customers ask price, and your product when compared with other brands, said he is interested in your products, customers is a real intention to purchase. These keywords, be sure to get good ranking, you must stand out and describes the compelling and attractive on.
: a conversion rate through several indicators to track 1) proportion of online communication (if you have an online customer service software), 2) click here to enter &ldquo products ” or &ldquo contact us ” column proportions. Initiated dialogue as an indicator of which is the most reliable.
2. views, click on the high cost of keywords in SEO way.
for high traffic, high cost, but the keyword conversion rate is not high, can reduce the bid for the keyword in the bidding on the right side bar. This is the main keywords for SEO optimization, particularly competitive branding keywords. For example, XXX products do you do, you have a Siemens brand of competitive products, called Siemens XXX. At this time, you find Siemens XXX Browse large volumes, you want to be able to fight for some of the customers know about your product and brand to do some. At this point, a bid approach, costs are high, and because it is a recognized brand searches, so the conversion rate is relatively low. With SEO, you can reduce this risk. And usually XXX brand, for many industries, competition is not particularly high degree, by professional SEOER actions, so that Home often is not very difficult.
3. Long tail keywords know Baidu, Baidu blogs groupware to manipulate
in addition to the main keywords, there are many long tail keywords can bring precise flow to the enterprise. Since these long tail keywords more widely dispersed, statement long, competition of relatively weak, so conscious by Baidu know, paste, and the blog community, with the mutual link between can play a good optimization effects. Defects are ranked in this way is not very stable, requires timely attention, regular updates to repeat similar posts to make these words often appear on a good position.
4. geographical names + keywords, by creating a new local Web site or catalog pages to optimize
in addition, if you are a chain-like Enterprise, you can consider way Group built the site, for example, you are the network of Suzhou, built a separate Web site optimization “ Suzhou XXX” the keyword, one branch of Xuzhou, built a “ Xuzhou XXX” Web site. As long as each site content as not all the same touch, is not considered cheating by Baidu k station. Usually independent site Optimizing such keyword, will soon be able to rise to the first few pages, stick to update and to add some links, so that Home is not too difficult. I have done this type of site groups for a business built, most of them to the Home. (After all, for many industries, and without the participation of many professional SEOER to those in the industry), so Home do these keywords relative to much easier. Now a domain name and a space can cost $ 100 the following year. For businessReturn to great, doing so while looks in trouble, but to the enterprise's long-term competitiveness.
the above is my network for enterprise operations experience in marketing and promotion, roughly written remains. I am the gsong, welcome to the share exchange on my own projects. http://www.114mkt.cn QQ:970899599
