understanding of search engine optimization (SEO) friends would first need to know how search engines work, that is, how it is the massive Web page to appear in the search results page and displayed to the user. In fact search engine works or workflow including: Web crawling, include, Web analysis, Web page ranking and keyword search.
search engine working principle of Web crawling, included. Simple terms, is to make the page into the search engine's database, like potatoes into the gabion the same reason. Only in the Web page is included to appear in search results. The and how search engines find and include a Web page? in the Internet, URL is the address entry for each page, there's a spider program exclusively through search engine URL crawl to the original page. Do you know Baidu CEO Robin Li is hyper-link analysis technology. When the search engine spider finds a page is not really indexed immediately, and like it or not, or not important there is a relationship, such as whether original, higher weight.
for Web crawling, included principles of SEO strategy. Site or Web page you want to want to be indexed search engine earlier, we can establish external links and other Web sites, publish links, you can also search engine login entry submitted to the search engines (of course this way comes slowly, usually up to dozens of days). The quality of the site is also a prerequisite for guarantee is included.
Web page analysis of the search engine works. Search engine page analysis is the process of the page: 1. on original page indexed 2. extract page information; 3. finding keywords and indexed, produces the corresponding pages and keywords-relationship; 4. keyword restructuring, establish the corresponding list. We are most concerned about is how search engines perform correlation analysis, so that we can better do keywords ranking optimization. Analysis includes the analysis of the correlation between the page so as to establish a list of keywords and corresponding to the URL: title, keywords, related keywords and description tags, keyword density, anchor text and inside and outside the station.
for Web page SEO analysis principle of policy. First, you need in the page title, keywords and description tags which accurately write the keywords for a Web page. Second, reasonable layout of keywords and increase in the associated keywords the keywords of a Web page but not to very high frequency, seems natural. Again, you need to do more related keywords in inbound anchor text links within the station, and the keyword anchor text needs to be the destination page.
page ranking of the search engine works. To sort the analysis needed for page after page of search engines. Search engine page with the internal and external factors to calculate the page associated with a keyword and page weight to get associated with that keyword sort the page list.
for page ranking SEO strategy. To think we have to do keywords rank near the top of the search engine position, we need to be improved keyword relevance and weight of the page operation. Strategies to improve relevance in the previous step has been made, improving the page weight do inside and outside the station and the anchor text have a great relationship. Keyword search of the search engine works. Search engines receive queries from the user request, and after cutting words matching the query information, and then sort the list to return the user to the appropriate page. After you understand how search engines work, how to do SEO are very helpful to us, especially for new friends.
only the first to understand the search engine works, to take the right measures to systemic Web site search engine optimization, to obtain good results.
