as the SEO concepts continue to spread and grow in the Internet, optimization with the thought of entering the various heads of enterprises with a Web site. However, the actual situation and not optimistic, all kinds of questions have been blocking SEO's real development.
SEO since its entry into the Chinese Internet, increasing in China, researchers are constantly under search engines SEO changes to explore some of these can be exploited by SEO technology law, at the same time, domestic SEO training industry sprung up from small-learning training, with the appropriate certificates to the later formal training (not talking about how the gold content of the certificate). In fact, these are surface phenomena, in fact, SEO in China is not so optimistic.
1, compared with foreign SEO, formal search engine optimization actions in China, which is usually say “ white hat SEO” has been in a State of being suppressed. Whether “ black hat SEO”, or the search engine itself, limit “ white hat SEO” application of technology. First of all say that black hat, most of the black hat SEO is to use the program, they establish a tens of thousands of pages of a Web page, cake, as long as their spider crawl on it. Even if their site has been punished a few months, he may have won a lot of profit. Relative to the white hat strip of the optimization process, super high return on investment they linger. Contrary is white hat SEO domination abroad, usually on Black Hat techniques dismissive, is rarely used. And domestic search engine SEO Islamophobia, SEOer also eats a hard time.
2, in domestic, most related to enterprise heads to SEO technology mistakes, think SEO is purely to improve ranking, bring click, they usually only results-oriented, do not care about process, when SEO is precisely the most important process, the enterprise itself doesn't work very good SEO work, caused the keywords ranking not at the time have the effect of the scheme. Eventually the enterprise has a wrong ideas on SEO. Under the reputation benefits, also somewhat hindered the development of search engine optimization.
3, domestic SEO market is too confusing. Many enterprises do not have professional SEO staff. For optimization of work related only to enterprises outside to seek cooperation. Network optimization price is too high, at very low prices cause many personal SEO won a lot of optimization work for SMEs. Prices on the uneven, can lead to not understand Internet technology business leaders misunderstand SEO. At the same time, regional price differences are very clear, the difference will eventually affect cost of sales of products in the enterprise across.
4, SEO personnel learning psychology lazy, complacent. Getting started with search engine optimization and simple application is very simple, but mastery is difficult. Many SEOer only learn things on the skin, you can optimize the portion of the site, or have some black hat technique will stop learning. Which are at the initial stage of SEO technology for a long time. Everyone knows SEO techniques is extensive and profound, while fur thing can work, but will significantly increase investment in optimization, so as to improve cost, also makes the SEO techniques are a lot of people as “ inflow ” technology, this barrier is lethal. Regardless of how profoundly the SEO techniques, changing search engines alone, it will quickly let you know that knowledge quickly become history. Heat will only make you three minutes on the way SEO is short, final stop.
temporary, SEO does not have any big changes, if the long-term, SEOer will eventually be their defeat. Age of the Internet, all kinds of knowledge upgrading capacity at a rate of not we had too many errors, want to grow up, it is necessary to constantly overcome difficulties one by one that appears. Learn more about SEO SEO predecessors of those engaged in research work in the industry knowledge, don't let those bad things yourself. I have always believed that SEO is a very promising career, don't allow yourself to be his defeat, we work together to create a new era of SEO on the Internet.
author: Chen Yue www.chenyseo.com Welcome to Exchange reproduced reserved about sources.
