estimated flow implications for Web site operations is a must, so to do after the keyword research is the first estimate of the flow, estimated flow through common tools and experimental methods. These estimated flow although correct, but may not be entirely accurate, because traffic can be the impact, today this article and you summarize the seven factors of influencing the accuracy in predicting flow, due to limited space, so this article to share the first two, welcome to correct me.
first, tools, query: estimated flow first use tools to view the number of search words, but these tools provide a number of searches is not entirely accurate. Although the number of the Google keyword tool shows a clear for the number of searches, but according to the statistics show that many people, this data is clearly inaccurate, given by the General Google search number will be higher than the actual number of times. And we often use Baidu index number does not represent the actual search, Baidu, Baidu official did not specify index number refers to is the search, just concern the extent of effective search some keywords much higher than the number of practical and effective search, such as the word SEO, search a lot of people just want to view a Web site's ranking. So if you want a more accurate determination of search traffic, you should also do their own comparison, on known keywords on the site of the actual flow, and Baidu index or search of the Google keyword tool provides contrast to see much difference, can flow more accurate prediction with category keywords.
the second effect, and click-through rate: we estimate traffic will also see a ranking factor is location, depending on the location to roughly determine the keywords traffic. This way there is no error, but will be under the influence of hits because of different industries, users click on the different ranking results are different, especially Baidu. United States AOL leaked data reflects the impact of ranking for the number of hits, as shown in the figure:
This figure reflects the overall ranking will have different different click-through rate , But the click-through rate is not a conclusion, only apply to an industry or a certain category keywords comparison, the best method is to take samples and samples for different calculations, finally more reliable search click-through rate.
now, from two aspects to this article and share the estimated flow of factors, effects which are the search and click-through rate. Respectively, in the next article from the integration of the search engine searches, click again, the type of keywords, bid advertising, seasonal fluctuations, and several more to share. Here today, from this article: SEO, Beijing, http://www.seostudy.org/456.html, also welcome reprint, reprint please retain copyright, thank!
