in Amoy promptly returned to the network and the previous article you describe three types of keywords of the site (top), and share with you the navigation class keyword, mainly emphasis on brand building and how to get such keyword traffic today and then part of the content, keywords and information continue to share transaction class keywords. These two types of keyword navigation classes and different keywords, you need to focus our attention is different.
transactions class keywords: transactions class keywords means of is user comparison has obvious purchase intent of keywords, these word similar Yu front mentioned of long tail keywords, such as “ TV 51 promotions ”, and “ which website has most cheap of quality good of intelligent phone ”,, this word every day will was large search, under statistics, this class keywords of search volume and navigation class keywords similar, about accounted for all search volume of 10% around. Such businesses greater value of key words, the user has completed the study on the comparison of the goods and, just search for online sellers, away from the deal is just a step away, so the conversion rate is high. So when optimizing such keyword, consider making a topic. Placed on the highest priority, at the same time, these keywords assigned must be very clear on the page, preferably in the shortest possible time within the user guide to the purchase page. Like figure that many users want to search for transactions under such key words:
information keywords: information keywords comparison of the scope of the broad , Most keyword keywords are part of and information on the Internet category. From literal of meaning on does not difficult understanding, as long as is can provides to user reasonable information of keywords is information class keywords, this class keywords does not contains obvious of purchase intent, also does not like navigation class keywords as has clear of website links to sexual, but it accounted for of flow is is comparison large of, general situation Xia can reached 80% around, such as “ weight loss method ”, and “ phone film ”,, this class keywords of optimization difficulty larger, competition degree than larger, changes form more, usually user is for also in understanding demand, and commodity research stage, has may user in search a keywords, see search of results and own imagine of differences too large, on does not to more click, and continues to for also of keywords again search, so, this class word of transformation rate does not high, but click volume is is large. Optimization of such words, is in the content page layout a lot of content, regardless of the final purchase, as long as they can to attract to the site to let him know of your brand's success. If the site has a good navigation and color scheme, allows users to look pretty, and the price reasonable, also is on many levels to promote users to buy, can greatly improve the conversion rate.
good has, this article on to here 's, main and members share has transactions class keywords and information class keywords of different, plus their of optimization Shi note of focus, believe by this article can let members on own website of keywords classification and layout has a clearly of awareness, website of keywords is not you of brand name, also is not you Home of core keywords, but contains many category of words, for different of words best to different processing, optimization of means is vary. The other is we have to learn to adhere to, the website will not be profitable in the short term, often accumulated over time, this period, the content must be fleshed out. Webmasters here wish Amoy Amoy returned network is smooth operation of the site, successfully making money!
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