webmasters improve keyword conversion rate: the article structure tips
long tail keywords is the modification of existing keywords for some attribute and adverbial; its benefits is to increase the flow and accuracy of target customers. Application of long tail keywords in website is very important, a large number of articles in the past research has focused on how to write or design of the long tail keywords. But for long tail keyword conversion rate problem, very few articles. We found in the long-term analysis of customer conversion rate, customer introduced different quality long-tail keywords can be broadly classified into three categories. We follow the characteristics of these three categories of customers, for related page article structure adjustment, made a nice transition effects. Is reported as follows:
website background: the company is a professional bookkeeping company. Target customers: customers who need bookkeeping for small business.
case study:
first class customer: Gold customers. Gold customers are apparently introduced by most good long tail keywords, customer agency very strong intention, is key in the key. For example, a customer using ” cheapest bookkeeping company Shanghai “ to search. Clearly this customer's purpose clear, its ready to find a contract of agency bookkeeping, price may be the issue of most concern. For this gold customer, design related articles we have adopted is pyramid-shaped structure. At the tip of the pyramid occurs at the beginning of the article, quickly made &ldquo company information and prices ”; Immediately after that then is “ other advantages of ” such as quality of service; last discussed why setting the price of the company, as well as some other customers may be concerned about the issue.
the second type of customers: potential customer conversion. Potential customers signed up though and enterprises may, but the intention is not strong, or it has not been fired. The success of our customers into the need for induction. For example, a customer registration company, don't know what to do next. This time he will be &ldquo about what to do after registration is complete or ” to search. Obviously the customers do not know, after registering requires a financial agent of the company, does not know bookkeeping company can also be agents of these projects, although its intention to sign is not strong, but there is a successful transformation of May. Our sandwich-style structure to related articles. -Outline of the first questions &ldquo about what to do after registration is complete or ”, generally not more than 2 lines; then launched “ information and advantages of the company, services ”; Last detail &ldquo again about what to do after registration is complete or ”.
the third type of customers: crossing customer conversion. Crossing of customers there is certainly, although Enterprise Web site requires precise target audience, but let a man to remember you are not a good thing. For stimulating “ crossing customer ” long tail keywords, our article structure is highlighted “ mandatory tender advertisements implantation of ”. Such as an accounting search “ establishment of the financial system for small business &rdquo. We can see that the direct output to the enterprise information &ldquo Shanghai .... Is a professional bookkeeping company. ... &Amp;rdquo; characters not too long, of course, usually not more than 2 lines. And then go directly to “ establishment of the financial system for small business ” formal style. Accounting bookkeeping company found will not, but they may have friends and relatives asked him to recommend a bookkeeping company, this time crossing customer conversion succeeded.
here just a moment for the different nature of the customer, page arrangement skills. Tips for improving the conversion rate of long tail keywords related to content and many, such as on the use of banner, irritating information the use of words is crucial. We would continue to introduce these.
This article by http://www.ruanyinchina.com,http://www.shanghaicaiwu.com, original webmaster, thanks for A5 published space.
