to Taobao, East of Beijing in recent years, dangdang, excellence, leading development in B2C Mall are savage, all consumer groups without exception of statistical data showed that women accounted for the majority. Many webmasters are seeing potential for the female market, and the rise of women's networks have sprung up.
retain users the most important is the content of the site, so users really like to focus on what exactly is the content of? Web site what are the main needs of user groups? I think the problem is that now every webmaster issues of concern. I as a female female part of a network of seven Li to share seven Li growth experience, Anatomy of female station successful King, published some of his own humble opinion, hope to give you a new way of thinking. Our focus is “ users, flow ”. Because hot topics forever is female station of core target, as long as seize has hot on seize has flow, only retain has user website to long-term development, only will has continuously of money!
how seize hot topics:
believe members are is clearly, currently female station of flow sources main has four a aspects: search, and Web site navigation, and outside chain, and promotion, search import of flow is most save money, but is let webmasters most headache of. Search keywords with hot events are closely related. So it is to have a keen sense of smell, the so-called “ hot ” are you caught this “ ” “ heat ”!
example (a): during the 2010 national day “ Moon month ” is well deserved man of the hour, seven Li NET to keen observation, seized the HotSpot. Search route reached tens of thousands of day, for everyone to see a copy of the data (screenshot of the search traffic on October 8, 2010 Moon months)
this hot event lasted for several days time , 8th day, bringing tens of thousands of search volume, so a few days down? this is just one of the hot events, webmasters if caught some hot and search are standing in the front, then search brings traffic is considerable.
in the hot spots in the event, women stand more of concern is the entertainment this piece, entertainment events such as hot these days than the big s wedding and s were close as medium artillery shelling, Raymond and Hunan TV starring the temptation to go home and relevant information, and so on. Some webmasters say Baidu search top will be the portal class weights higher site, this main website editing how to grasp the key words, weights higher portals, search advantage, but not on behalf of the portal site can occupy all of the search keywords.
example (ii) special focus: special hotspots are persistent. Key words such as “ &Amp;rdquo December 21, 2012, 35 seconds. Is a picture of the day with keyword only to seven Li-screenshot of the women's network traffic:
this time in 2012 So before this, there will be a lot of people curious and searching, especially when when a local catastrophic natural disasters in the world, people will think of the Mayan prophecies predicted by 2012, with suspense. (Originally, the term has been falling, but because the 311 Japan earthquakes, people also think the 2012 prophecy, this word was once again had to find out, what happens in the future, there will be a lot of search, such as natural disasters. ) In here we using members of snooping to, to seize browse who bandwagon of mentality, trend publicity, and promotion, and in up title of when application search engine, seize key word, and long tail Word, this is let you seize flow of key!
since is hot event, that most important of is “ caught ” hot speed, this on requirements edit to has keen of observation, usually to spent time to the large website to learning reference, and understanding latest fashion information, to and user demand, and social development trend even is and international hook. Collecting user interestTopic, corresponds to users needs, the site can be accumulated to a user. Let your Web site like dessert shop, in addition to the classic taste, also need to inject new features, creating a unique charm, meet the needs of more users, seize the tastes of the public, attracting his rate of second glance in order to make everyone fall in love with your website, and to explain to others.
original articles by seven Li women network, reproduced please specify the source of the www.7y7.com
