each website will has a main keywords, this main keywords is we usually said of core keywords, for keywords of optimization usually is website SEO optimization of core content, we of purpose is to upgrade core keywords in website of ranking, following we on on two a important of website type core keywords of optimization policy respectively do about describes!
a: Enterprise station of core keywords optimization policy
1: Enterprise station usually will has two to three a keywords as core keywords of, usually is and enterprise of products about, in optimization zhiqian must to combination about Baidu index, to analysis about these word of competition of, or by these word in Baidu inside search about, if do bidding ranking of many, so this word of competitive on is large, do first page of difficulty is is large of, so in core keywords of select Shang will strike at his weak points, by analysis related long tail Word to get competition Shang of advantage! future also more easy get precision of flow!
2: If Enterprise website main marketing of target is min geographical of , So on can in main keywords Shang increased geographical, such as you to do of is lathe of keywords, while marketing of target is Beijing, so you on can with Beijing lathe this word as keywords, to great of reduce has competition of difficulty, while target of transformation rate also will increased many!
3: in Home of column Shang also to as possible of appears some target keywords, such as also is that lathe lift a examples, such as increased several column is Beijing lathe knowledge, Beijing lathe price and so on, to upgrade Home of weight!
4: in website of bottom and footer that line also to added target keywords, and also can to these target keywords do Shang links chain to Home Shang, each child page of footer are should is unified of, such on to let page are to go received Home Shang, does not appears corner, help search engine spider smooth of in website Shang crawling!
5: increased a new column, such as established a second level directory of blog or BBS,, under you enterprise belongs of industry different, select different of way, must to select in second level directory, must not with second level domain name , And with target keywords do Shang main domain name of anchor text, this column of purpose is to publishing some and target keywords related of content, let content inside more appears related keywords, target keywords also to for anchor text to Home Shang, usually in with a page inside, target keywords as long as added a anchor text on line has, not too more!
6: by publishing related of content established powerful of long tail keywords network, usually SEO is to test webmasters of patience, every day publishing several long tail Word content, to effective of upgrade website flow of transformation rate, usually Enterprise station of sold rate is by long tail Word to completed of!
second: flow station of core keywords optimization policy
1: first determine target keywords, General is three a around, and these keywords to wrote to website Home of title and keywords label inside, and then from each column Shang appropriate of increased this three a target keywords of density!
2: increased website of main navigation and times navigation , Let related keywords of anchor text links to Home, while to keep website of footer unified!
3: increased website of outside chain, especially and related website of friends chain is important, for new station may get friends chain of difficulty a bit large, however we can by post or by blog group to do sprocket to increment website of weight, or by wrote soft text and post help website get links! for outside chain of anchor text can is target keywords, also can is some long tail keywords!
4: appropriate of content construction, this for flow station, is very important of, usually content of construction to long tail word mainly, to do let user to you of website has content can see, and not simple of to the large website to collection article, as even you website Shang of content many, but also does not let user like, while also does not let search engine like, wants to get good of ranking more is impossible!
above is simple of on Enterprise station and flow station of optimization method do has about simple of describes, looks both Zhijian has difference, also has contact, in short, purpose is upgrade keywords in search engine inside of ranking To get better click-through rate and conversion rate of flow! introduction to look to you to me for some help! this article source: www.playmid.com original MID Forum, A5 first, reproduced please specify, thank!
