seen many articles about SEO how to choose keywords, generally have the same tirade, is to big to do summary description for specific details but a pen with a patch up a business, personal feeling practicality is unlikely. As a grass-roots owners early we stand not so large, so how can we today from the operation of the station slowly as the IP amounted to tens of thousands of high-traffic site or hundreds of thousands of, I think that analysis of commonly used keywords in user groups, finding a population, not too hot or too cold too. Good scale handle will bring you unexpected results.
1, and to and website related
for present comparison hot of Word, daily tens of thousands of, hundreds of thousands of of hot keywords, if can to these and website does not related of Word pull to website Shang, website of flow may temporarily time mad increased, but such do has significance did? from this word search to of user on website of itself of content does not interested in, jumped out rate very high, has access volume is no what role, and website is may at any time was search engine punishment, k off.
2, and competition of to small, search number to more
most fast produced benefit of keywords is those search volume large, but competition of small of Word, course these search volume large of Word general competition also is fierce, need time experience and a points luck, some keywords competition of page very more, to spent large of energy and money, to fight for to ranking, but actually these word of search volume may does not is too large.
3. keywords does not can broad, also not too long, and special
broad of keywords competition of very of large, wants to for keywords ranking to Qian ten name or money 20 name, by to of spent terrible not tens of thousands of or hundreds of thousands of on can, but Shang million of sentences, even you of website this class keywords row in has front, search this class keywords of user of purpose is very broad, does not can determine, transformation rate will is low, so this input-output than will will let you lost of no, I in optimization a Enterprise station t of when, on committed has such of errors, because select of keywords Home do full has bidding, competition also very fierce, finally ranking to has second page, brings of phone very of less, and inputs serious disproportionate.
hot keywords in the home should be the primary industry (not too broad), to the greatest extent possible to attract more potential customers, your site's keywords range is too small, not too special, they will not bring any traffic.
4, from the user perspective is the key critical
site operators know about and the industry too, for site keywords will also assume that some are users of search, users can in fact do not think so, some technical terms, words, may be used in general are not familiar with, will not use it to search.
select keywords should be doing a small range of surveys, such as relatives and friends around, if you want to search for this type of products they will use any word to search.
This Ziqiang people Studio: http://www.sitezz.com/News_view.asp?ID=39
