SEO of directly performance is search engine ranking, to do of is entire website of optimization, eventually purpose is attract intention customer, appears to simple actually complex, appears to cumbersome actually easy, dang website overall of strength upgrade zhihou, each aspects will has rose, but if only pursuit one-sided of upgrade, easy have too many things to take care of at the same time, so SEO website to to website of development for direction, and not simple of to ranking, and to flow, and to customer ……
weight and ranking
first affirms both Zhijian of relationship is directly effect of related factors, that is weight of upgrade will brings ranking of rose, but ranking of rose not only relies on weight on can of, weight is search engine in long-term of investigation content and links zhihou on website overall strength of recognized, high weight can effective of secondary upgrade ranking, but keywords ranking focused on of is website internal on the keywords of station within optimization, title description article content anchor text are should to keywords for Center, plus and weight of organic combination to has target of upgrade keywords ranking.
flow and message
flow of increased due to good of core keywords ranking, large range of long tail keywords and so on, but message (target customer) of number more focused on Yu website mode and keywords of positioning, large portal station pursuit large and hybrid of flow, can relies on put advertising bit to harvest interests, small products station is need accurate of customer positioning, target keywords of good ranking, content theme products of height unified to attract effective flow.
click and transformation
competition of constantly increased makes trend Xia of transformation rate decline, SEO of universal development let website of click volume are improve, but Advisory of customer is into is inversely proportional to, sold of volume on less of and less has, various optimization means help website brings has click, then to retain customer makes its full understanding products, empty flamboyant of content is left not people of, content of important on highlights out has, constantly of upgrade user experience and website quality to of click for transformation rate.
weighting and ranking, traffic and message, click and conversion among or between six upgrade includes more data must not be a single, SEO is to enhance the strength of the whole website, armed to the toe of the Web site from scratch in order to achieve common search engines and customers alike.
