unconsciously his bid promotion has been for some time, is currently in the company is mainly responsible for efforts to promote this bid. Since the Google exits China Baidu have bigger share of the domestic search, however domestic users of most Internet users have been adapted to the Baidu search engine, use Baidu tool to query information. As the target user most Internet companies are also free on the Baidu search, proceeding from the Internet search engine marketing business Google AdWords brings customers less and less, Baidu (bidding) became the first choice for any enterprise of treasure, of course, equally, competition among peers is more inspiring.
in the spare time I blog wrote several articles about bidding promotion, such as “ negative difference between keywords and exact keyword ”“ how to enhance the Baidu promotion to attract more potential customers ”; Wrote the article largely on their ordinary working end of the little actual combat, and at the conclusion of the process but also to better their own learning. Hang today as far as this article is mainly want to talk about in the course of regular session met in Baidu to handle some invalid clicks traffic, so that more accurate bidding promotion show in front of potential users, Baidu's account to be healthier.
do Baidu when we have to pay attention to the detection of routing keyword, at the same time you can still see the user's search habits. First, open the Baidu account, after entering the account has a &ldquo on the toolbar; reporting tool ” we can use this tool to prepare for a key word monitoring detects the user's search keywords and bidding account creative match. For example, when users search for “ speckle-removing products, price of spot removing cream, spot removing &rdquo of traditional Chinese medicine; when Baidu will also match out of the bidding account “ prices of laser speckle-removing ” creative combinations of keywords (Note: only for example). Such a search users of quality is relatively low, and may enter the site did not find the information you need to turn off Web page soon after, let us simply wasted one-click prices.
to facilitate the more effective improve the workload, we keyword monitoring reports can be periodic, custom, this makes it easy to weekly view daily statistics.
detect invalid clicks webmasters can also use statistical tools for key words, webmasters commonly used statistical tools cnzz, Baidu statistics, 51, and so on. Monitoring sources of keywords in the background through webmaster tools, I believe that many bid friend webmasters will use, I also without unnecessary, superfluous to describe here. However Statistics tool involves a natural flow, relative to the former, detection is more trouble, but accurate and comprehensive data accuracy will be added.
after detecting invalid clicks traffic, we need to shield these words, when users search the same words again does not show our competitive advertising. In the select user search invalid keyword bidding account matching creative groups of cells, in &ldquo the invalid keywords; promotion ” added to the negative or accurate negative. Actions are not clear here before me can refer to writing “ negative difference between keywords and exact keyword ” this article, the negative, exact negative was introduced in detail.
seemingly bid extension is a fast, simple, as long as the money would have the effect of promotion, but details of these decisions is crucial to the success of one step details should never be ignored. In the network marketing of each approach has its own unique advantages, we cannot just from one way to judge this way to promote good and bad, any way to promote the ultimate effect is not small.
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