head of Google's search quality Matt · Katz (Matt Cutts)
introduction: United States, of the San José mercury Network Edition on Friday wrote that , Head of search quality at Google Matt · Katz (Matt Cutts), users of Google's search results instead of criticism is a good thing, because you can push Google to further improve search quality, so as to improve the user experience.
the text of the article are as follows:
when Matt · Katz appears on the SXSW conference, and participation on this tell the internal work of the world's largest search engine, site filled to capacity. Hundreds of network management, and search the industry gathered in a big Hotel Ballroom, listen attentively to his every word.
as one of Google's chief engineer, Katz's job is to fight against “ spam ”. Many sites want to help improve search ranking in Google this way. Katz began to struggle against spam since 2001, in 2004 after becoming the head of the Google search quality. He has written a tool called SafeSearch, which is Google's first adult content filter, blocking pornographic spam, preventing Google users click on porn sites.
the Kentucky is very amiable, but network geek, he has a rock star treatment, because of this, he also met representatives of Google and network management. Because the accused Microsoft Bing “ copying ” Google search results, he once again become the focus of media attention last winter. Microsoft denies “ copying ”, but indeed admitted using part of the Google search results as filter factor.
to March this year, led by Katz, Google's search algorithms have been adjusted to punish “ content farm ” (Content Farm). This website specifically by low-quality content to attract search traffic and advertising revenue. Critics believe that a large number of farms covered up the quality of the content of the Web site, leading to decline in Google's search quality.
the following is the summary of the interview:
q: search has recently become a focus of media attention, you made what?
a: I think search is important. Sometimes, people used to the Google too, even forgetting to return quality search results requires very complex underlying technology. Therefore, while we are trying to improve so as not to incur user criticism. But if people really criticize us, but is a good thing, because this means that they care about Google, and willing to tell us how we can improve. We have to establish a channel to get feedback to improve and enhance the quality of search. Therefore, we really appreciate the concern over the past few months, because this will ultimately benefit all users.
q to Google's standard, the new algorithm performance?
a: this adjustment aims to highlight quality content. Many publishers have already expressed gratitude to us because their flow adjustment algorithm has been improved. A user sent me a message saying: “ a few months ago, I did search multiple sclerosis in children, there were many low quality sites ranked before the Government Web site. I recently searched several times, Government Web sites to the first. &Amp;rdquo; we are pleased to hear the very positive feedback of the users.
ask: do you think you are &ldquo with advertisers; arms race ”?
a: spam attack does more and more cunning. Our first impression is using algorithms to solve the problem, if you can find the source of the problem and to prepare a new algorithm, the effect would be very good. But what is interesting is, the attacker now began to expand attacks on a personal user. If the site doesn't upgrade in a timely manner, they may be black, and is used to send spam. So even if we use algorithms have prevented all kinds of spam, but in many cases, is hard to avoid individual users were also attacked.
q: development of the network to bring those challenges in your work?
a: one of the big change is that the network had become more live, more quickly. When something occurs, whether Japan earthquake was shooting or any breaking news, people immediately know。 In this case, to choose reliable sources and information would be difficult. My job is to prevent spam, this means that many people in emergencies or top news production of false information, and my challenge is to find them, so as to return the best results, avoid deceived, protect the user experience.
: I feel when the accuses Microsoft copying, you are really very angry.
a: ex …… (long pause). Search is an exciting area in the past 11 years, I also enjoy the job. I think that when you search engineers have different ideas, networks can benefit from. So I think, if Bing uses Google's search results, then, may cause some harm to users. (IM Pei)
